Customers are far more likely to remember a company that gave them a promotional item and far more likely to form a positive impression on the basis of it, than with other forms of marketing.
Promotional items come in near-endless forms and can be used in a variety of ways. But by using each type of promotional product wisely, you will get much more "bang for your buck" out of it. And in that vein, here are five of the most effective ways promotional products are used in brand promotion today.
1. Brand Awareness For New Start Ups
Even when you have second-to-none products and services, customers have to get acquainted with them first before you can expect your business to grow and become dominant. Making the first impression a big, positive, and lasting one is key.
Giving away small promotional items to all and larger ones to those who make a purchase for the first few months after your grand opening is a wonderful way for new startups to harness the power of promotional products.
2. Rewarding Customer Loyalty
Once you've been in business for several years or more, and it becomes apparent who are your most loyal customers - it only makes sense to reward them. Customer loss is the hole in the bottom of the bucket that advertising keeps trying to fill with "conversions." Plug up that leaky bucket, and your business will experience stable and profound growth.
In a similar vein, consider using promotional product campaigns to win back old, inactive customers before they "drift too far" and never come back.
3. Direct Mail Campaigns
Shipping and costs may forbid sending out too-expensive per unit items in a direct mail campaign, but even small, quality products that fit nicely into a small package greatly enhance the effectiveness of direct mail.
Add a refrigerator magnet, pens, or other small promotional gifts to the envelope. Or, you can add an online code or mail-in form that allows the responder a free or highly discounted screen-printed T-shirt or another more substantial gift.
4. A B2B Use Of Promotional Items
When your business interacts with other businesses on which it depends for supplies or leads or other mutual benefits, why not sweeten the deal with high-quality promotional product - such as custom-embroidered apparel of some kind?
These small "thank you" gestures can go a long way toward sustaining your B2B relationships and making them thrive. It's just smart business.
5. Part Of An Employee Welcome Bag
Finally, consider welcoming new employees with a bag full of specially branded products that will make them feel positive about working for your company. And be sure to also give them a set of branded, employee apparel to make them look and feel like a part of the team.
Using these five, and other, strategies for promotional items can help you get the most out of your marketing dollars, build relationships with customers, employees, and other businesses, and foster durable brand awareness of your company.
To learn more about how to use promotional items to advance your company's "presence" in your industry, or to place an order of customized promotional items today, contact Sportsanity Custom!