Modern screen printing techniques make it easy to produce large numbers of custom printed pieces of apparel for business use. In fact, screen printing, along with custom embroidery, ranks as one of the top two ways to both outfit your staff and create top-quality promotional products for your clients.
Typically, screen printing is used on T-shirts, though sweatshirts, backpacks, shopping totes, aprons, binders, signs, and more can also be screen printed. So while we'll focus on Ts and other clothing below, keep in mind that many other items can be screen printed as well.
Here are 5 of the most important benefits to businesses that opt for custom screen printing:
1. Full Customization
With screen printing, you can have your exact company name, logo, and a short promotional message printed on T-shirts of the color, size, and style of your choosing.
And you can screen print on a wide range of materials, including cotton, silk, wool, acrylic, polyester, and more. Each material-type may require a slightly different screen-printing process, but a good screen-print service will know how to adjust and obtain beautiful results.
This "full customization" aspect of screen printing is clearly invaluable to businesses that wish to create standardized uniforms and carefully crafted promotional products.
2. Fast And Affordable
You can easily find a professional screen printing service that will offer you very affordable rates, and bulk order discounts, and get the job done in a matter of days.
In fact, many times you can get an order finished in a single day or a matter or hours, depending on the size and complexity of the order, and how busy the screen print company is at the moment.
Compared to other options, screen printed items are relatively inexpensive and quick to produce, even on a large scale.
3. Promotes Staff Unity
When everyone is outfitted with the same work uniform, that tends to promote unity and "team spirit" among your employees. And it also makes it easier for customers to immediately recognize who exactly "works here" if they have a question or need assistance.
Plus, screen-printed uniforms will create a fun, comfortable dress code that your staff will love.
And it will prevent problems of employees coming under or over dressed to work and thus creating a distraction.
4. Create "Walking Billboards"
Once you, your employees, family and friends of you and your staff, and a host of your customers are walking around wearing a screen-printed T with your branding on it, that's free advertising.
Everywhere people go, the very clothes they are wearing turn them into walking billboards for your company. Include an address, email, or phone number on the shirt, and you may even start making conversions!
5. Build Brand Loyalty
When you give a customer a one-time discount, they appreciate and may remember it, but it's a passing thing. When you give them a useful, high quality promotional item that they can use for years to come, the impact on brand loyalty is likely to be much higher.
Remember that rewarding customer loyalty engenders more customer loyalty. And a free T to new customers may make them returning customers.
Screen printing is a fast, affordable, and 100% customizable tool every business should invest in. Contact Sportsanity Custom today to learn more or to place an order!
Sportsanity Custom is based out of DeLand, FL, and serves all of Volusia County and Central Florida.