As we come into the end of the year holidays for 2018, Thanksgiving, Hanukkah, Christmas, and New Year's Eve and Day, there's no better time for businesses to take advantage of screen printing services to help improve their image with their customers.
Give your customers more than just sales and a "Merry Christmas!" or "Happy Holidays!" this year. Consider these 5 creative ways to use screen printing to enhance customer experience and customer loyalty!
1. Seasonal Employee Uniforms
Screen-printed employee uniforms in general have many potential benefits for your business, but outfitting them with full or partial Yuletide or other seasonal apparel does all that and more. It also shows you are in touch with the "holiday spirit" and facilitates positive employee-customer interactions.
Integrate your company name and logo with holiday icons on the same T-shirt, cap, sales jacket, sweater, or even just name tag, and it can go a long way towards "connecting" with your customers.
2. Holiday Themed Promotional Items
Everyone likes free giveaways. And all customers like to be rewarded for their loyalty with special "perks". Branded promotional items work anytime of year, but holiday themed promotional items can be especially memorable.
Handing out T-shirts with Christmas trees, manger scenes, falling snowflakes, or a family Thanksgiving scene on them - plus your company logo, to new customers is one idea. You could also include a screen-printed hoodie when specific purchase requirements are met, or you could mail out holiday stockings to those on your "most loyal customer" list.
3. Create Your Own Wrapping Paper & Bags
Not only can you screen-print fabrics, but it's also possible to put your business' own special holiday mark on custom screen-printed wrapping paper.
Such wrapping paper could simply be sold to customers, given away to them, used for in-store gift wrapping services, or used in a window tree-and-gift display.
Another "paper idea" for screen printing is to put your special holiday designs on paper shopping bags or on cloth tote bags for use by shoppers. Customers appreciate "a good bag" a lot more than most people realize, and sometimes they even re-use them for presents to family and friends.
4. Outfit Community Project Groups
Another approach is to screen-print apparel that will be used by local community groups. Offer to provide apparel for a caroling group, a local sports team, or a children's ballet group.
Any group doing work to clean up or otherwise improve the community could be a good way to contribute and get your name out at the same time.
5. Donate To A Local Orphanage
Finally, screen printing clothing, jackets, tote bags, umbrellas, stockings, or small gift items to be included in a gift to the needy, perhaps at a local orphanage, is a great way to use screen printing this holiday.
Giving to those most in need and showing them some care and concern during the holidays - one of the loneliest times of year for many in orphanages and in homes for the elderly, will help others and show the community that you're the company that really cares.
For more ideas on how screen printing can be used this Christmas and holiday season by your small business, or to place an order, contact Sportsanity Custom today!