While attractively embroidered clothing and other objects have intrinsic and personal value to many, and embroidered sports uniforms are a major application of custom embroidery today - businesses also have much to gain by ordering custom embroidered work uniforms, promotional items, and more.
Here are 5 of the most important ways that custom embroidery is helping businesses succeed today:
1. Promotes Staff Unity
When everyone on a sports team wears the same uniform, that's a visible symbol of team unity and a tool to actually promote unity. It works the same way when you outfit your workers with custom-embroidered polos, hats, coats, ties, cloth badges, or other apparel.
The mere fact that management and all other employees alike are donning the same uniforms, with the same colors, materials, and embroidered logos and company name goes a long way toward creating that "team spirit" that, in turn, engenders a happier, more productive workforce.
2. Employee Recognition
Employees wearing standardized uniforms are quickly and easily recognized by customers seeking assistance. It also helps provide a sense of security for customers that are visited by employees on job sites or in their homes since recognizable logos help them to know that they’re legitimate.
That's an extra contribution to building up good relations, and seeing staff are always on hand and marked by custom embroidered uniforms to identify them can make customers feel more comfortable and make them more likely to return.
3. Professional Look
Modern machine and computer assisted embroidery techniques yield highly professional looking results. Custom embroidery is exceptional at highlighting a logo or marketing message on clothing and other products and this quality level does not easily wear, tear, fade, stain, or shrink.
The specialty threads used in custom embroidery today can create image styles, shading, 3D images, complex stitching patterns that wear hard, and highly visible contrasts that can be seen clearly all the way across a room. This professional look of custom embroidered clothing opens up new possibilities in messaging, stands out loud and clear to customers, and lasts for years (thus protecting your investment).
4. Walking Billboards
Since you already need to outfit your staff with some sort form of uniform or another, embroidering your company's name, logo, and messaging onto employees' work attire is essentially free advertising.
Your staff become like walking billboards, and as they work hard to create a positive customer experience day in and day out, those advertising messages become associated with good customer service and quality products/services provided first-hand by your company.
5. Effective Promotional Items
So far we've focused on employee uniforms, but giving away high quality, embroidered promotional items to customers is also a very effective use of custom embroidery.
You can embroider hats, wristbands, shopping totes, backpacks, umbrellas, tablecloths, blankets, pillow cases, mittens, and more. Then, give these promotional products to frequent customers, new customers, or to everyone on special holidays or at trade shows.
Creative use of custom embroidered promotional products and employee uniforms can help your business in the areas of marketing, customer relations, and staff unity. To learn more, or to customize an order, contact Sportsanity Custom today in Volusia County & all of Central Florida!