Studies show that over 50% of those who receive a promotional item from a business end up doing business with that company - and that's a lot more than the average marketing technique yields. That's reason enough to use promotional items as an important component of your overall brand building strategy.
In a previous blog, we talked about how to ensure your promotional products represent your business well - but that's only part of the story. There are other important principles of how to best use promotional products, including these five:
1. Focus On Brand Experiences
A promotional product, from the business' vantage point, is a tool for promoting brand awareness, expanding the customer base, and fostering higher customer retention rates. But to achieve all of that, you have to look at it from the customer's point of view.
Be sure to choose quality, reasonably durable products that will not cause the user any frustration or disappointment. The experience of using them should be pleasant - or you will associate negative feelings with your brand.
2. Aim For A High ROI
Promotional items have one of the highest return on investment rates of all advertising methods. But that's only going to be true for you if you use them wisely. Durable, wearable screen printed and custom embroidered apparel, for example, tends to be kept long and maximize brand exposure and customer appreciation.
Also, use lower priced items for mass giveaways and a way to break the ice with new prospects or customers, and larger items as complementary to bigger purchases or as a reward for customer loyalty.
3. Add A Call To Action
No marketing technique is complete without the possibility of follow up and of generating further response. Don't ever be embarrassed to add a call to action - including to all promotional products you give away.
A phone number, email address, or other contact information can be a part of the call to action. But you should also make a concrete offer or announce an upcoming sale or event - anything to keep the ball rolling.
4. Include Social Media Connections
Today, so much of the world is active and interacting on social media sites, that it would be foolish to ignore them as a marketing platform. You can tie in your promotional products in many effective ways.
Pictures, short video clips, forums, and ads can all combine on Facebook, Twitter, Instagram, and more to feature your promotional products and entice new customers to try them and try out your regular products/services as well.
5. Don't Overlook Distribution And Logistics
Plan promotional events and campaigns well in advance - design and order weeks ahead if possible. Take careful consideration of cost per product and the likely "impressions" and ROI that will result. Calculate logistics and costs - don't leave it to chance or wait till the last minute. Organization and use of a nimble, reliable promotional products provider will help you keep on schedule and on budget.
For assistance in planning your next promotional items marketing effort, or to place an order now, contact us here at Sportsanity Custom today!