As a small retailer, you have lots of operational challenges. Tight margins and the threat from big online competitors both keep you on your toes on a daily basis. In some markets, it’s tough to find the right employees – and what about foot traffic?
It's a well-known fact that promotional items can provide value to your business, but there's a right way to go about promotional campaigns and a wrong way to go about promotional campaigns. When done well, you reap the many benefits. When done poorly, you risk alienating potential customers.
These days there's a big emphasis placed on creating casual, relaxed work environments for employees. Often, that includes a more lax dress code with no uniform. That works for some businesses — mostly the giants like Google and Apple. For most others, however, custom uniforms can help create a sense of unity among employees, set their brand apart from others, and make a good impression on customers.