Modern screen printing techniques make it easy to produce large numbers of custom printed pieces of apparel for business use. In fact, screen printing, along with custom embroidery, ranks as one of the top two ways to both outfit your staff and create top-quality promotional products for your clients.
Undoubtedly, T-shirts are the single most popular clothing item that is typically screen printed today, and for good reason. They are relatively inexpensive, can be easily ordered in bulk, are ideal for marketing campaigns and promotional items, and are a culturally accepted place for expressing personal preferences and values.
We've already looked at the ways that custom designed team apparel can be used by your team members in a variety of ways in a previous blog. Here, we want to see how your team can use professional screen printing and custom embroidery services to broaden the definition of "team apparel" and benefit as a result.
Creating branded promotional items is easily one of the most effective and cost-effective ways to promote your business. But the abundance of different possible promotional products is so voluminous that you can't possibly do it all.
Modern machine, computer assisted, embroidering techniques have opened up a whole new world of possibilities for small and large businesses alike. They have made high quality, fully branded apparel that never "goes out of season" a reality to business owners across a wide diversity of industries.
The cost effectiveness and customizability of screen printed apparel and promotional products is usually well taken note of by entrepreneurs during the hot summer months, but it would be a mistake to neglect the winter season, for there are numerous smart winter wear items you can get screen printed as well.
In some circles, you often hear talk that promotional items aren't really a great way to advertise. Claims are made that people really don't use them long, don't remember which company gave them to them, and that they cost too much. But is this really true? In fact, as we shall see, nothing could be further from the truth!
Creating brand recognition in a positive and lasting way should rank high among all of your business' marketing efforts. Only by differentiating your company from your competitors in a visible and memorable way can you gain that elusive competitive advantage to create sustained growth.