Creating brand recognition in a positive and lasting way should rank high among all of your business' marketing efforts. Only by differentiating your company from your competitors in a visible and memorable way can you gain that elusive competitive advantage to create sustained growth.
As a small retailer, you have lots of operational challenges. Tight margins and the threat from big online competitors both keep you on your toes on a daily basis. In some markets, it’s tough to find the right employees – and what about foot traffic?