Customers are far more likely to remember a company that gave them a promotional item and far more likely to form a positive impression on the basis of it, than with other forms of marketing.
Studies show that over 50% of those who receive a promotional item from a business end up doing business with that company - and that's a lot more than the average marketing technique yields. That's reason enough to use promotional items as an important component of your overall brand building strategy.
Creating branded promotional items is easily one of the most effective and cost-effective ways to promote your business. But the abundance of different possible promotional products is so voluminous that you can't possibly do it all.
In some circles, you often hear talk that promotional items aren't really a great way to advertise. Claims are made that people really don't use them long, don't remember which company gave them to them, and that they cost too much. But is this really true? In fact, as we shall see, nothing could be further from the truth!
It's a well-known fact that promotional items can provide value to your business, but there's a right way to go about promotional campaigns and a wrong way to go about promotional campaigns. When done well, you reap the many benefits. When done poorly, you risk alienating potential customers.
Anyone who has started a business from scratch understands the blood, sweat and tears expended to get a new venture up and running. You, also, understand that the day you open your doors to customers is not the finish line, but rather the staring line for your business. It is vital for the long-term success of any business to be constantly growing and evolving. There is an old adage in business that goes “If you aren’t growing, you’re dying.”
You have decided that you want to provide your customers or perhaps employees with branded promotional items to “get your company’s name out there” but how do you make the best selection from the literally thousands of branded promotional item options available to you.
In your business all of your competitors are probably using similar marketing tactics and promotional items to communicate with the same audience. So how can you possibly stand out from the crowd? Forgo the typical keychains and business card holders and invest in a suite of promotional products that hit home for Florida-based businesses.