Creating branded promotional items is easily one of the most effective and cost-effective ways to promote your business. But the abundance of different possible promotional products is so voluminous that you can't possibly do it all.
How, then, does one select which promotional items they are going to focus on in their brand awareness efforts? In part, these kinds of choices should be made based on your business type and the interests of the people who form your customer base.
Here are 5 examples of how to match business type to promotional item to ensure your promotional efforts will yield maximum positive results:
1. Screen Printed T Shirts
While screen printing, for Ts or other apparel items, can be a wise advertising strategy for any business, there are some it especially makes sense for.
For example, consider that T shirts are worn during and associated with warm weather - so tourist businesses, restaurants that have peak sales in the summer, and companies selling boats, motorcycles, jet skis, or other warm-weather-dominant equipment should especially be sure to print up some custom branded Ts at least once every summer.
2. Embroidered Team Wear
Sports teams are an obvious choice for custom embroidered products. Durable, sharp-knit text, logos, and images on highly visible team wear items like hats, jerseys, jackets, and gloves are good examples.
Whether we're talking about a little league or school league outfitting their players, coaches, and staff or about a company donating sports apparel to a team with the caveat that that company's logo will be displayed on the team apparel - custom embroidered products often find a place on local sports teams.
3. Branded Water Bottles
Any company with an association with sports, exercising, or outdoor activities does well to issue their own custom branded water bottles to their customers. This is a low-cost promotional item, but it's one your customers will carry with them throughout the day in many cases.
Every time your customer takes a drink, he or she will think of your company and remember your gift. And others will see your branding on the bottle as the owner carries it about.
4. Customized Tote Bags
Not only can you screen-print clothing, but you can also order screen printed tote bags. And for retail stores and grocery stores, this is an excellent strategy.
Free totes will be handy for shopping in your establishment, and may even encourage customers to do so more often by reminding them of your brand. Everyone else in the store will see those "branded shoppers" as well, multiplying the effect many times.
5. Tech Accessories
Tech-focused companies of all stripes have a clear choice not to be missed as regards promotional items - all manner of tech accessories.
This can range from phone stands to earbuds to smartphone cases to laptop carrying bags or backpacks. Some of these items might have to be reserved for customers making bigger purchases or displaying longer term loyalty due to their cost, by pens, mouse pads, or DVD cases, and more can be custom branded for lower level giveaways.
For more great ideas on how to match your business type to the ideal types of promotional items to represent it, or to place an order with a top-tier provider of promotional products, contact Sportsanity Custom today!