 Want to gain new customers and retain old ones? Of course. Every business owner is always looking for ways to attract new clients and to engender brand loyalty among existing clients. One of the best ways to do that is through the strategic use of popular promotional items. But to get the most "bang" out of your promotional products "buck," you need to choose the best types of items, give out only high quality products, and create a tiered, organized system that determines when to give what out to whom.
Here are 6 top promotional items to consider including in your marketing repertoire: 1. Branded Apparel Give someone a quality, embroidered hat or sweater, a screen printed T shirt, or another wearable item, and they'll do just that - wear it. It's smart marketing to pay just a few dollars to convert prospects into walking billboards for your company, and hopefully, into loyal customers as well! 2. Totes & Backpacks For higher tier prospects and clients, consider a backpack giveaway; and for lower tier, consider shopping totes. These items can also be attractively embroidered with your company logo, name, colors, and slogan. You can include special pockets for cell phones, laptops, cords, chargers, pens, sports equipment, and more. These are the kinds of products customers are likely to keep using for years. And that means they are likely to remember that you gave it to them! 3. Water Bottles Design an easy-to-grip, quality water bottle and put your branding all over it, and that's a very effective promotional item. Many people use their favorite water bottle every day and take it with them jogging, on bike rides, to work, shopping, almost anywhere you can name. In a similar vein, consider branded coffee mugs and cups as a promotional product likely to be used for a long time. 4. Pens & Office Supplies Another well worn but still highly effective promotional item is pens. Brand a good gel pen or ballpoint pen and give it away free with impunity! It doesn't cost you much, but customers appreciate it. Just be sure you don't give away pens that don't work well because everyone hates that. Let your pen be the one that always works - even in cold weather and upside down. Also consider other office supplies like sticky notes, pen holders, erasers, rulers, mini-staplers, and yearly planner notebooks. 5. Refrigerator Magnets It may seem passe, but the truth is, people really do use and see refrigerator magnets on a daily basis. Therefore, they are ideal promotional products. Plus, they are easy and cheap to make. And their small size means they're easy to store or even send out in a direct mail campaign. 6. Sports Equipment People who love sports develop an emotional attachment to their favorite sports equipment. And if that equipment also bears your company logo, there's a good chance those positive feelings will transfer to your company as well! You may not be able to give away baseball gloves of football helmets, but consider things like branded golf balls/tees, branded baseballs, footballs, or soccer balls to longtime or high-spending clients, or stadium cushions, sunglasses, and umbrellas for those who fans but maybe not players at sports events. Of course, there are many other great promotional items to consider. For more ideas, or to place an order, contact Sportsanity Custom today! |