Anyone who has started a business from scratch understands the blood, sweat and tears expended to get a new venture up and running. You, also, understand that the day you open your doors to customers is not the finish line, but rather the staring line for your business. It is vital for the long-term success of any business to be constantly growing and evolving. There is an old adage in business that goes “If you aren’t growing, you’re dying.”
One way to keep your name in the marketplace with a relatively minor investment is through branded promotional items. Any chance you have to get your name out there is an opportunity to gain a customer. This, begs the question “What kind of promotional items should I consider”?
There are several factors that go into selecting jus the right branded promotional item:
1) Relatability – what item can you put in a customers hand that will help keep your business at the fore front of their mind? Consider that over 90% of American consumers own a cell phone so you may want to consider a branded cell phone charger or protective cover. That way, several times of day the name of your business will pop in their mind whenever they use or charge their phone.
2) Value – what promotional item will give me the biggest bang for my buck? If you are a realtor for instance, the 3 most popular promotional items are branded pens; magnetic refrigerator calendars and rubber jar openers. Each one of these makes your customer think of you each time they use the item and you can get large quantities of each without having to break the bank.
3) Good will – Let’s face it, we all get a smile on our face when we think we’ve gotten a bargain. We get even giddier when we think we got something of value for free. Handing you customer a branded promotional item, regardless of value, creates good will and makes them think fondly of your business. Branded promotional items are also a good way to recognize employee achievement and go a long way to boost morale in your business.
In short, do not become complacent when it comes to marketing your business and do not be afraid to think outside of the box when choosing a branded promotional item.
Sportsanity Custom has thousands of promotional item options available to you and we would be happy to have you consult with one of our knowledgeable teams members to help you pick the right promotional items for you.