It's a well-known fact that promotional items can provide value to your business, but there's a right way to go about promotional campaigns and a wrong way to go about promotional campaigns. When done well, you reap the many benefits. When done poorly, you risk alienating potential customers.
Here are a few tips on how to make the most out of your promotional items:
Know Your Customers
The first step in any successful promotional campaign is knowing who you're marketing to. What are you trying to sell them? What is their demographic information? What kinds of items are they most likely to use in their day to day lives? By answering questions like these you can tailor your promotional materials to your intended audience to make sure you attract who you're trying to attract.
Make Sure Your Items Are Useful And Memorable
The best promotional items are those that will stick with your customers. Think items that they can actually make use of or items that are so creative they couldn't forget them. Pens are some of the most popular — and practical — promotional items. They're affordable, easy to carry with you, and they're something that many of us still use in our daily lives. It doesn't have to stop there though. Reusable grocery bags, coffee mugs, socks, shirts, water bottles, candy bars. Really, you can make just about anything into a promotional item, though some ideas are better than others.
Invest In Quality
No one likes receiving a cheap promotional item. Not only is it useless to them, they're now responsible for finding a way to dispose of it. For that reason make sure that whatever items you end up going with are quality products. Potential customers will be seeing these items and associating them with your brand. If you're giving out cheap promotional items what are they meant to think about your products or services? Sure, it may cost a bit more, but the return on interest will be much greater with high-quality goods.
Utilize Social Networking
Who says you can only give promotional materials out in person? These days practically everyone is on social media — and that can be a great thing for your promotional marketing. Uploading pictures of your promotional materials onto your social media accounts is a great way to get people excited about your brand. You can even go one step further and use your social media for promotional item giveaways. Say, for example, that every person who follows you on Facebook (or your social media platform of choice) is entered for a chance to win one of the items.
Keep It Simple
When handing out promotional items, make sure you don't ask too much of people. No one wants to stand there for 30 minutes filling out forms or listening to marketing talk. It may seem like engaging people in this way would make you more memorable, since they spend more time at your booth, but in reality, they'll probably just get annoyed and walk away. Instead, try some simpler alternatives to get them engaged. It could be as simple as just handing out your business card with the items.
Looking for more information on custom embroidery or promotional materials for your team or business? Please, contact us at Sportsanity Custom today. We'll help you find high-quality promotional items that your customers will love.