The ancient art of embroidery is also a major modern industry, run by high-tech machinery and computers. Custom embroidery gets consistently high marks from both consumers and companies who use it in their promotional products campaigns.
But perhaps you are wondering, "What's so great about custom embroidery?" If so, here are five top reasons why it IS "so great" and should be embraced in your future advertising efforts:
1. It Bespeaks High Quality
The intricate design, stand-out thread color, and storied history of embroidery means that as soon as someone sees, receives, or wears a custom embroidered product, they immediately pigeon hole it in their mind as high-quality and probably quite costly.
In reality, although the quality of modern embroidery is indeed high, the cost is relatively low compared to traditional hand stitching. But the aura of the traditional way these products used to be always made persists and impresses your customers.
2. It Maximizes Uniqueness & Creativity
The versatility of custom embroidery is easily one of its most appealing benefits. The detailed way in which you can creatively design shirts, sweaters, hats, and other embroidered apparel gives you maximum ability to make a unique, memorable statement.
This means you have greater flexibility in making a design that will be instantly recognizable and genuinely rev up your brand awareness. Uniqueness lends itself, after all, to recognition.
3. The Look Is Eminently "Professional"
If you're looking for "crew wear" for your employees, and if you want them to make a truly professional impression on every customer they work with - you can't go wrong with custom embroidery.
The sharp images and color contrasts of modern embroidery let your designs shine out strong. And pairing them with the right background, material, and uniform type will make for both a unified and "totally with it" look that your clients will surely notice.
4. Durability Protects Your Investment
Whether you are talking about the length of time a promotional item will be used before it is retired or how long your workforce uniforms will last and still look their best, customized embroidery gets high marks on durability.
Even with long use, extreme temperatures and weather, and repeated laundering, quality embroidery won't fade or tear up. In fact, it's more common for the shirt itself to wear out before the embroidered part of it does.
5. Embroidered Products Can Drive "Traffic"
When you have not only your company name, logo, colors, and value message stitched into embroidered promotional items but also include email addresses, website URLs, telephone numbers, and physical addresses, then these products will actual drive traffic to your business.
A one-time investment in an embroidered item can create months or years of traffic. And the more prospects you drive down your marketing funnels, the better chance you have of making more "converts" and constantly increasing your overall customer base.
These are just five of the top reasons why every business, of ever size and type, should invest in custom embroidery. For additional ideas on how to make custom embroidered promotional items work for you and your business - or to place an order, contact Sportsanity Custom today!