Undoubtedly, T-shirts are the single most popular clothing item that is typically screen printed today, and for good reason. They are relatively inexpensive, can be easily ordered in bulk, are ideal for marketing campaigns and promotional items, and are a culturally accepted place for expressing personal preferences and values.
That said, the 5 tips we'll give below can largely apply to other screen printing products as well.
1. Don't Rush Genius
Take a little time to brainstorm different design possibilities, getting ideas and feedback from multiple other people. When you think you have it just right, then sleep on it and see if you still think so in the morning.
Also, be sure to make prototypes of your design and test them out on a blank T or draw right on a white, cheap T so you can get an idea of what the final shirt will look like. Many screen printing companies will also have online tools you can use for a digital visual preview.
2. Balance Intricacy & Simplicity
Choose a screen-print provider who can match the level of detail you want to include in your chosen design. Quality inks and high-tech printing machines make the difference. But also strive to keep your images and message simple enough that all T-shirt viewers can readily catch and appreciate the shirt's main point.
An over-complicated design might distract from your core theme; but a too-simple design might seem rather unimpressive. So it's all about finding that perfect balance.
3. Choose Your Colors Wisely
Complementary colors, or in some cases strongly contrasting colors, are generally best. It will give your design a sense of harmony or a bold, strong statement. Also be sure the shirt color and design color contrast enough that your design stands out clear against its backdrop.
And don't forget to consider the potential emotional impact of different colors or the effect of using a unique tone or hue. Look for screen printing companies that offer a wide variety of color options and use high-quality, durable dyes.
4. Pay Attention To Technical Details
Aside from just designing your logo, slogan, picture, and color combination, you also need to think about more technical matters like clothing material, shirt sizes and styles, shipping weight, density and wicking ability of the material, and overall cost.
If your screen-printed Ts are part of a marketing scheme, then it's also necessary to crunch some numbers on cost per "convert" and per sale, should you give away free shirts to new or to old-time loyal customers.
5. Consider Your Target Market
In designing your screen printed T-shirts, think about more than just company identity and principles for clearly visible images and text. Ask yourself about the likes and interests of your current customer base and/or target market.
Don't be afraid to use humor (if done with class and tact) or to target multiple designs at different demographics. This kind of approach often pays off in a much more popular shirt!
For more ideas and advice on screen printing design for T-shirts and other products, of to place your order, contact Sportsanity Custom today!