In some circles, you often hear talk that promotional items aren't really a great way to advertise. Claims are made that people really don't use them long, don't remember which company gave them to them, and that they cost too much. But is this really true? In fact, as we shall see, nothing could be further from the truth!
Promotional items actually have one of the highest ROIs of all forms of advertising. And it's not hard to see why. Here are 5 key reasons that promotional giveaway products do so much to help build your brand and grow your business:
1. Customers Keep Promotional Items
Contrary to popular belief, the length of time that people keep a promotional product is relatively long - about 7 months on average. What other form of ad keeps on advertising for 7 months straight? And some products, like calendars and screen printed or custom embroidered attire are kept for a year or multiple years on average.
2. People Give Away Promotional Items
You may worry that some customers won't even want the promotional item you gave them, but that's not really a problem. If it has any significant value to it at all, they will usually at least think of someone else to give it too, which only widens the product's influence. Both the person who originally received and/or used the product will appreciate it as well as the person who got it as a "pass along."
3. They Make Many "Impressions"
Advertising experts like to measure the impact of promotional items in terms of how many people the product comes in contact with over its lifespan. It is said to make an "impression" on each person who sees the logo and/or uses the product. Tote bags score high here, sometimes generating over 5,000 impressions before they're finally through. Outerwear and anything worn or used in public would also score high here.
4. They Create Happy Customers
Around 85% of people using a promotional item can identify which company gave it to them, which makes sense since the logo and name is printed right on the product. But note this is much higher recall than with other forms of advertising. Plus, most users of promotional products say they feel more positive about the company that gave it to them and are more likely to send business their way in the future.
5. Promotional Products Have A High ROI
Considering the four above named impacts that promotional products have on consumers, and that this is a significantly bigger and longer lasting impact than most other forms of marketing, it is amazing to realize promotional items, on average, are among the cheapest marketing methods. Measured in "cost per impression" made, promotional items yield a higher ROI than TV, newspaper, and magazine ads. And their cost to impact ratio is about equal to radio and online approaches.
Whether given to existing or first time customers, and whether you're talking about a simple pen, a screen printed T shirt, or a custom embroidered laptop bag, evidence suggests that companies that put promotional items to work for them are making the smart move.
Looking for a convenient, affordable source for custom made promotional products? Contact Sportsanity Custom today to get started on customizing your screen-printed, custom-embroidered, or other promotional items. We take orders of all sizes and descriptions.